The Business Magnate. Felipe Simi, Founder and CEO, Soko. In Brazil’s dynamic and diverse advertising landscape, Soko, situated in São Paulo, stands out as a beacon of creativity and innovation. Felipe Simi an advertising pioneer in the industry, founded Soko in 2016. An advertising company in the country redefining advertising services and creative standards in advertising brilliance. Along with offering cutting-edge solutions that bridge the gap and form deep connections with the people and culture, Felipe drives Soko’s business growth with a collaborative leadership approach and style. This article shall delve into Soko’s advertising landscape and how Felipe Simi’s visionary leading and pioneering role helps the firm in its success and global expansions. 

Soko’s Genesis – Redefining Advertising Brilliance:

Felipe Simi founded Soko in Brazil, in 2016. The technology limitations in Latin America are moderate but have significantly increased in recent years through industrial growth and development. Soko, established in São Paulo is an advertising services company and unlike any other organization present in the industry. Driven by its brilliance and customer-engaging portfolio, the company is a dynamic force in São Paulo’s market. 

Founded by Felipe Simi and established with a foundational commitment to provide and deliver impactful campaigns and desired results, Soko today is known for its exemplary notions of creativity and innovation. Soko crafts appealing and compelling brand narratives that are deeply rooted and akin to the people, society, and culture. This advertising innovation in Brazil offers advertising services to other brands and organizations to help attract and generate a large social media attention and presence. Soko’s advertising services prioritize empowering brands and organizations to elevate and improve their advertising and social media engagement according to demographic interests and behavior. 

Felipe Simi – Soko’s Visionary Leader:

Felipe Simi is not just the Founder and CEO at Soko, but he is also the visionary leader pioneering the role of advertising services at the company in  São Paulo. As a professionally creative and innovative mastermind and driving force behind the company’s meteoric rise in the advertising industry in Brazil, his leadership approach style, vision and commitment, and strategic acumen have been instrumental in redefining advertising services and shaping Soko’s identity, success, and business expansions. 

Awards and Recognitions:

• Felipe is an LGBTQ+ activist and Brazil’s “#1 Most Admired Advertising Executive” in the country, as per the 2023 Agency Scope Research. 
• In 2022, the Founder and CEO was elected as “Advertising Game Changer” by Meio e Mensagem and was nominated for “Industry Leader” for Prêmio Caboré the same year. 
• In 2023, Felipe was named “One of the 50 Most Creative People in Brazil” by Wired Magazine. 
• Soko was placed by SCOPEN’s 2023 Agency Scope as “Brazil’s #1 Agency in Exemplarity and Innovation, and #2 in Creativity”. 

“Soko believes in a collaborative creative process and that no creative company can prosper without a broad repertoire of experiences that reflect the proportionality of the population.” – Soko.

Today Felipe leads as the President of Observatório da Diversidade na Propaganda (Observatory for Diversity in Advertising), an association of over thirty Brazilian agencies who are dedicated to focusing on the underrepresented groups in the Latin American advertising industry. As an award-winning advertising services company in Brazil, Soko has been awarded and recognized by – The One Show, Clio, Effie, El Ojo, Fast Company, and Cannes Lions. The company has also won Glass, Gold, Silver, and Bronze Lions for Stella Artois, Heinz, Dove, Guarná Antarctica, Spotify and Netflix.

Felipe’s Strategic Vision, Innovation, Approach, and Creative Excellence:

Felipe Simi’s strategic vision has been a driving force in shaping Soko’s business, growth, and development. With the commitment to deliver appealing brand stories and campaigns with innovativeness and creativity combined with years of experiences in the field, Soko is at the forefront of Brazil’s advertising industry. With that being said, Felipe’s strategic vision and business strategies are leveraged by adopting emerging technologies and constantly embracing the ever-evolving market trends. 

By establishing the company with such foundations as a creative advertising leader in Brazil, Felipe’s pioneering leadership role as the Founder and CEO is of a client-centric and collaborative approach. This helps Felipe work in close quarters with brands, organizations, and clients on projects, thereby pushing boundaries of what’s possible in the advertising sector. Believing in improved and elevated client experience and satisfaction of the delivered results, understanding challenges and roadblocks, tailoring solutions that meet the client’s desired expectations, are all some of the most important aspects of Soko’s role in advertising services. This has enabled the company to form long-term relationships, collaborations, and brand partnerships with some truly influential and globally-recognized brands. 

With regards to the creative side at Soko, the advertising brilliance is at a prominent position and the whole world recognizes its capability to deliver innovative and engaging results that draws the clients and customers’ attention. Revolving their unique and visually intriguing storytelling akin to the people, society, and culture, Soko captivates its audiences and increases social media engagements. Fostering its employees and team to always be on their feet and think outside the box to push the boundaries and break creative standards, Soko strives to leave impactful impressions as seen through its award-winning campaigns and excellent portfolio. 

Soko’s Advertising Impact in Brazil and its Acquisition for Global Expansions:

Soko’s inception into the advertising industry in São Paulo, Brazil lef a significant and impactful impression in the industry landscape. Setting new benchmarks and stands in creative brilliance, Soko is continuously challenging its industry’s norms. Delivering brand success and satisfaction for clients and influential brands, the advertising services company is looking to expand globally. 

This year in 2024, Droga5 São Paulo – a part of Accenture Song (formerly Accenture Interactive) announced its plan to acquire Soko on the 2nd of May. Following this announcement for a global expansion venture, a successful accquisition of Soko was made last week, on the 11th of June. With an additional 300 employees being employed at Droga5 São Paulo, the mission for this acquisition is to reinforce Soko as the future of advertising services, reliability, and requirement in the country and in Latin America for its market creative and brand capabilities within Accenture Song.

Marking this acquisition as a new beginning for Soko, Felipe Simi still remains leading the company as the Founder and CEO. This international exposure will help Soko for working on more projects, clients, brand collaborations, and forming more partnerships firing the company’s growth and expansion across the globe. The future looks brighter than ever for Soko in advertising and innovation in Brazil, well-positioned and brilliant in its services and with Felipe at its forefront, this advertising company is continuously working to evolve, elevate, and leave positive impressionable results for its clients.