The Business Magnate. Joerg Dreisewerd, Managing Director (Brazil) and Regional Manager (Latin America), SARSTEDT. A German-based medical equipment and consumables manufacturer and distributor, SARSTEDT manufactures cutting-edge and world-class equipment and consumables for the Medical or MedTech industries. Such manufacturing industries in the medical sector design different medical equipment and a diverse range of products for hospitals, research institutes, academic institutions, industrial facilities, and surgical environments. The manufactured products and equipment are used to diagnose, monitor, and treat diseases and other medical conditions. In this article, we will be shedding light on SARSTEDT’s first South American branch located in Brazil, and how its current Managing Director – Joerg Dreisewerd, initiated and is leading operations and expansions in Latin America. Through Joerg’s impactful strategies and implementations in achieving company goals and visions as well as pioneering operations in medical supplies in Brazil, the Managing Director has successfully positioned the firm as a global manufacturer and healthcare solutions supplier. 

SARSTEDT – Company Overview:

SARSTEDT Group – the medical equipment and consumables manufacturer and distributor, is a German-based company with its head office established in Nümbrecht, North Rhine-Westphalia, Germany. The company was founded in 1961 by Walter Sarstedt who laid the foundation for this now renowned and globally recognized family business. SARSTEDT Group has over 15 production sites all across the globe in Europe, North America, South America, and Australia. The company opened its first Latin American branch in 1998 in Sao Paulo, Brazil, South America, and this expansion to Brazil was yet another successful milestone completed by the company in that year following Europe in 1971, the US in 1973, and Australia in 1991. The SARSTEDT Group, a healthcare industry leader in Brazil commenced its sales operations in what is now the world’s largest health market in in the Latin American country. 

SARSTEDT Products Manufactured and Distributed: 

The worldwide partner in Medicine and Science – SARSTEDT innovates the type of medical and laboratory products and other equipment, establishing a goal to move people forward. The company is one of the leading suppliers in the industry and develops, produces, and sells equipment and consumables to markets all around the globe. The various equipment and consumables manufactured are all state-of-the-art, technology-integrated, safe, high-quality, and high-performance products. SARSTEDT’s medical equipment in Brazil are categorized from Diagnostics (pre-analytical processes), Laboratory (solutions for molecular biology, biochemistry, cell biology, and more), and Clinic and Transfusion (clinical care), to Laboratory Automation (pre&post-analytical processes in clinical and microbiology areas). The various products developed and designed in each category will be mentioned below. 

Diagnostics – products for clinics, doctor’s offices, medical laboratories, and blood banks. Multi-safe Disposal Boxes and Erythrocyte Sedimentation Rate Devices. Collecting, sampling, and storing material samples like saliva, blood, stool, and urine are also available in Sample Collection Systems/Products.

Laboratory – for applications in molecular biology, biochemistry, and cell biology. Following certified SARSTEDT quality standards like PCR Performance Tested, Biosphere ® plus, TC-Tested, and Cryo Performance Tested, the products manufactured and designed for clean room conditions and automated production processes are Reagent and Centrifuge Tubes, The Multiply ® PCR, Molecular Biology, Micro Screw Tubes and Reaction Vessels, Liquid Handling (transfer pipettes, serological pipettes, and pipette tips), Cell and Tissue Culture Products, General Laboratory Items, DNA-free Forensic Swabs, Stands, Storage Boxes, Air Samplers, Table Centrifuges with Swing-Out Motor, Mixing Systems/Devices. 

Clinic and Transfusion – for clinical care and transfusion product segments, the products designed in this category are Urine Drainage Measuring Systems/Products, Hygiene Utensils, Warming Devices of the SAHARA product group, Sterile Closing and Stripping Devices of Blood Bag Tubes. 

Laboratory Automation – for pre and post-analytical processes in clinical and microbiological laboratories in Sample Feeding, Sample Identification, Decapping of Samples, Aliquoting, Recapping, Sorting, Distributing, and Archiving. The products manufactured and designed are Tube Labelers, Tempus600 Sample Transport System, Compact Sorters, Modular Pre and Post-Analytical Systems/Products, and the S4DX System.

Joerg Dreisewerd – The Man Pioneering and Leading Brazil’s Operations:

Joerg Dreisewerd is the Managing Director at SARSTEDT Group’s Brazil operation branch and also Latin America’s Regional Manager. Joerg has a Bachelor’s in Business Administration from the University of Applied Scinces for Business (FHDW) and was awarded best student in class during his MBA in Business Management from FGV – Fundação Getulio Vargas. The Managing Director started his career as Project Manager and later took on his current role at SARSTEDT Group Brazil in 2017. Joerg has worked in the healthcare industry for 15 years, and at SARSTEDT Group in Latin America oversaw a range of diverse responsibilities from company restructuring, turnarounds, and strategizing and implementing ESG actions in all three large, medium, and small businesses in the region. 

Initiating and leading SARSTEDT Group’s operations in Brazil, Joerg helped expand the the company’s position as a globally recognized manufacturer and distributor of hospital and laboratory equipment and consumables. By offering value-added products for customers, partners, and stakeholders of the management, Joerg envisions improving healthcare services and products regarding safety and quality. 

Joerg Dreisewerd’s Accolades from HarvardX:

• Certification in “Improving Global health: Focusing on Quality and Safety”.
• Certification in “LEAD1x: Exercising Leadership: Foundational Principles”. 

SARSTEDT Group’s Achievements Under Joerg Dreisewerd’s Leadership:

• Joerg helped facilitate an organizational and cultural transformational transition of the Brazil branch from a centralized management to a modern governance structure. This led the company to be awarded the “Selo Paulista de Diversidade” in 2022 “Great Place to Work” in 2023 and 2024. 
• The Managing Director helped the company position itself as medical solutions supplier withing the country’s main healthcare groups and for this SARSTEDT was awarded the “Top 3 Laboratory Supplier Hospital Albert Einstein Group” in 2019, 2020, 2021, and 2023. 
• The “Best Laboratory Supplier of Grupo Fleury” was also awarded from 2021 – 2023.

Awarded the “Premio ECO 2023” by the Amcham São Paulo – American chamber of commerce, for Joerg’s implementation of ESG strategies and actions that established SARSTEDT as a pioneer in a Circular economy Project for pre-analytical healthcare consumables called – Caixa Magica (Magic Box).