John Jaime Moreno, Managing Partner, Bakertilly

In the dynamic realm of accounting and business consulting, success hinges on more than just number crunching and financial acumen—it demands a razor-sharp focus on precision and foresight. To thrive in this dynamic environment, entrepreneurs must possess a keen eye for detail, a knack for problem-solving, and the ability to think on their feet. They must navigate the complex web of regulations and market fluctuations with agility, seizing opportunities and mitigating risks along the way. It’s a world where every decision counts, where one wrong move can send ripples across the balance sheet. In this high-stakes arena, where the stakes are high and the competition fierce, it takes a leader with vision, integrity, and unwavering dedication to lead the charge. Among those esteemed leaders stands John Jaime Moreno, the Managing Partner at Baker Tilly Colombia. “The internal and external challenges we face as organizations require a reliable advisor. At Baker Tilly, we adapt to your needs. We invest in technology and the knowledge and skills of our professionals. Over the past few years, we have worked and communicated with companies about their daily concerns and business opportunities. We look for quality solutions that are unique since each situation is different,” affirms John.

A Journey of Expertise and Insight

John’s journey in the realm of finance and accounting began with a solid educational foundation. Armed with a Diploma in Strategic Management, Audit, and Control from Externado University of Colombia, he honed his skills and expertise in accounting outsourcing, payroll management, and comprehensive administrative services. As a tax auditor for multinational companies and esteemed educational institutions, John’s keen eye for detail and unwavering commitment to excellence have earned him accolades and admiration in equal measure. Furthermore, his role as a consultant and legal representative for a prominent oil multinational further underscores his versatility and prowess in the industry. Beyond his professional endeavors, John is also a dedicated educator, sharing his knowledge and insights as a professor in postgraduate programs at esteemed universities in Colombia.

Leading the Way at Baker Tilly Colombia

Since assuming the role of managing partner at Baker Tilly Colombia in March 2018, John has been instrumental in steering the firm towards new heights of success. As an independent member of the Baker Tilly International network, Baker Tilly Colombia boasts a team of interdisciplinary professionals with extensive experience in accounting, finance, legal, and tax matters. John’s leadership has been pivotal in harnessing the diverse expertise within the firm to provide a comprehensive range of services, including auditing and assurance, outsourcing, business consulting, legal counsel, tax advisory, anti-money laundering initiatives, healthcare consulting, corporate and human development, as well as business valuation and consulting. Under his guidance, Baker Tilly Colombia has solidified its reputation as a trusted advisor, helping local and international clients navigate complex regulatory landscapes and achieve their business objectives with confidence.

Since its inception in 1994, the firm has continually evolved, becoming a member of the esteemed Baker Tilly International network in 2004 after rigorous vetting processes. In the year 2015, it was authorized to change its name to use the prefix Baker Tilly, in order to work for the positioning of the brand worldwide. With a commitment to excellence and adherence to international quality standards, the firm has earned certifications in ISO 9001:2015 Quality Management System, affirming its dedication to delivering superior services in assurance, internal audit, and outsourcing. “Our mission is to provide professional auditing and business consulting services to individuals and legal entities who use financial information, in compliance with national and international legislation, with personal professional competence and international quality standards, in order to generate value for clients, partners, and collaborators, and to contribute to the development of the country,” asserts John.

Moreover, John’s commitment to excellence extends beyond the confines of the boardroom. He is deeply invested in the professional development of his team, nurturing talent and fostering a culture of continuous learning and growth within the organization.

Embracing Challenges, Driving Growth

Throughout his illustrious career, John has encountered numerous challenges and obstacles, but each hurdle has only served to fuel his drive for success. From serving as a tax auditor for multinational companies to acting as a consultant and legal representative for major oil corporations, John’s diverse experience has shaped him into the versatile and adaptable professional he is today. Despite the complexities of the ever-evolving business landscape, he has remained steadfast in his pursuit of success, navigating through turbulent waters with a steady hand and an indomitable spirit. Each obstacle encountered along the way has only served to sharpen his skills and deepen his understanding of the intricate nuances of the industry. As he continues to push the boundaries of possibility, John exemplifies the true essence of entrepreneurial spirit, embracing challenges as opportunities for growth and driving forward with unwavering determination towards new horizons of success.

Vision for the Future: Driving Value and Innovation

Looking forward, John and his team envision continuous growth and aim to provide professional auditing and business consulting services that adhere to national and international legislation and quality standards. Their vision is to be a catalyst for development, enabling clients, employees, suppliers, and the country as a whole to achieve their goals and objectives. Under John’s visionary leadership, Baker Tilly Colombia will continue to set new benchmarks for success, driving innovation, and fostering long-term client relationships built on trust, integrity, and reliability. As the firm looks towards the future, John’s steadfast resolve and strategic foresight will undoubtedly continue to propel it towards greater heights of achievement, cementing its reputation as a preeminent leader in the accounting and consulting industry. “We are committed to continuous growth in all directions. We aim to be a threshold for development that enables the achievement of goals and objectives for our clients, employees, suppliers, families, and our country,” concludes John.