Juliana G. Meyer Gottardi, Founding Partner, Pacheco Neto Sanden Teisseire Advogados (PNST)

The realm of international law and cross-border business is a vast and intricate landscape, where even the slightest misstep can have far-reaching consequences. It’s a high-stakes arena that demands a unique combination of legal acumen, cultural sensitivity, and an unwavering commitment to ethical practices. In this ever-shifting terrain, where borders blur and industries converge, a select few legal professionals have risen to the challenge, carving out a niche for themselves as true pioneers. They are the ones who not only navigate the complexities of corporate agreements and real estate transactions with finesse but also serve as catalysts for global integration, breaking down barriers and fostering mutual understanding across cultures. Among these luminaries stands Juliana G. Meyer Gottardi, the Honorary Consul General of Norway in São Paulo, Brazil, and the founding partner of Pacheco Neto Sanden Teisseire Advogados. With a career spanning over two decades, this Brazilian trailblazer has not only made significant contributions to the legal world but has also exemplified the essence of ethical leadership and social responsibility.

A Prolific Journey to Excellence

From an early age, Juliana’s insatiable curiosity and razor-sharp intellect pointed her toward the complex world of international law. After gaining valuable experience at various prestigious firms, she took the leap and became the founding partner of Pacheco Neto Sanden Teisseire Advogadosm, an esteemed law firm focused on European industries and services in Brazil as well as local business. Boasting over two decades of cross-border expertise, Juliana has solidified her standing as an exceptional legal strategist, seamlessly structuring and executing complex corporate agreements, meticulously navigating real estate transactions, and providing astute advisory for high-stakes mergers and acquisitions.

Beyond her legal prowess, Juliana wears many hats—she’s the Chairwoman of the social project Rede Cultural Beija Flor, supported by Norwegian companies, and a member of the board of the Norwegian Brazilian Chamber of Commerce in São Paulo. She’s also the Legal Director of Swedcham and an active member of the Yingke Global Alliance – an Asia-based and leading international alliance of 5000 legal experts across the globe. But Juliana’s contributions aren’t just confined to the boardroom; she’s a prolific co-author, a sought-after lecturer, and a captivating speaker at conferences and events centered around Brazilian Corporate Law and Latin American Business and Investments. Her co-authored books, “Relevant Aspects of Family Businesses” published by Getúlio Vargas in 2013, and “Family Businesses, An Interdisciplinary Vision,” published by Getúlio Vargas in 2015 stand as a testament to her deep-seated commitment to advancing knowledge and fostering a broader understanding of the complexities inherent in family-run enterprises. Juliana is also a member of the Getúlio Vargas Foundation Family Business Group (GEEF), a member of the Board of Scandinavian Church, and Vice President of the Norway-Brazil Chamber of Commerce. These diverse affiliations allow her to seamlessly blend legal prowess with a deep appreciation for the human element that underpins every successful venture.

Developing Innovative and Customized Legal Business Solutions

Headquartered in São Paulo, Pacheco Neto Sanden Teisseire Advogados (PNST) is a prominent full-service law firm with a national and international focus on serving foreign clients and investors. Its hallmark lies in its multicultural team, comprising highly skilled professionals with extensive cross-border experience and expertise in key European industries. Born from the merger of six partner-led teams from reputable national law firms, it delivers expert legal advice across numerous areas including mergers and acquisitions, corporate reorganization, tax and labor litigation, commercial contracts, foreign investment, real estate, intellectual property, compliance, mediation, arbitration, and family planning. “We render expert legal advice on all domestic and international fronts. We cater to our clients in their own spoken and written language while being sensitive to and aware of cultural differences. In short, we offer our clients personalized service as we prepare and develop innovative and customized legal business solutions,” asserts Juliana.

Today, PNST provides legal services to its clients in over twenty countries including Germany, France, Scandinavia, the United States, and China. As an active member of various chambers of commerce and legal alliances, the firm remains at the forefront of legal innovation and collaboration. But what makes PNST truly stand out is its commitment to going beyond traditional legal services. PNST doesn’t just offer advice; it builds relationships. They immerse themselves in their client’s industries, understanding the laws that apply to businesses and challenges unique to each sector. Armed with this knowledge, PNST establishes strategies that give clients an advantage in both domestic and international negotiations. “We foster a constant dialogue between our offices and those of our clients with the understanding that, in a global and interdependent market, the impact of any legal decision must be constantly anticipated,” elucidates Juliana.

Upholding Ethical Standards in Legal Practice

At the heart of PNST lies a set of values that sets them apart in the legal landscape. With a focus on outstanding legal knowledge paired with a multicultural approach, they navigate the complexities of law with finesse. But it’s not just about winning cases; PNST upholds ethical and accountable practices, ensuring that justice is served with integrity. Ethical conduct, transparency, and accountability are not just ideals but the very foundation upon which they build trust with their clients. Beyond the courtroom, they take seriously their social, economic, and environmental responsibilities, striving to make a positive impact on the world around them. And within their own walls, they prioritize education, development, and the retention of their best professionals, fostering a culture of growth and excellence.

A Vision for Global Integration

Forging ahead, Juliana’s vision extends far beyond legal transactions; she envisions a world where borders blur and businesses seamlessly connect on a global scale. Her goal is not merely to navigate the intricacies of law but to break through cultural barriers and legal constraints that hinder international business growth. “PNST doesn’t just provide legal counsel; it serves as a catalyst for internationalization, propelling businesses towards new frontiers with confidence and clarity,” opines Juliana. With a keen eye on the horizon, she sees a future where collaboration knows no bounds, and where companies transcend geographical limitations to thrive in a truly interconnected global economy. Juliana’s vision is one of empowerment, where businesses are equipped with the tools and knowledge to navigate diverse markets with ease, fostering mutual understanding and prosperity across borders.