Milk. Our first food was Milk. Our mother’s milk which was given to us right after we were born was the only source of nutrition and food for the next few months and years.
Mother’s Milk a.k.a Breastmilk keeps babies healthy, protected, and safe.
From being gentle on the still-developing stomach that is easily digestible to providing the babies with antibodies to prevent infections, diseases, and sicknesses from occurring – infants require safely formulated sustainable baby products or their mother’s milk for nutritional purposes which are all in the right proportions.
Although mother’s milk or breastmilk can never be replicated or replaced from being the No.1 Best Nutrition for babies, there are some mothers and parents who are unable to breastfeed their infants due to several factors such as but not limited to – circumstances and situations, personal choice, or could be medical reasons that deter breastfeeding.
As an alternative, many companies and organizations over the years have come up with formulations that are then manufactured to produce Infant Formula – a dried milk powder comprising all the required nutrients that a small baby would need to grow well.
Therefore in this article, we will share deep insights into how an American company – Bobbie was founded and established by pioneering co-founders and mothers – Lura Modi and Sarah Hardy, in 2018, in San Francisco, California, USA. Bobbie is a food manufacturing company that specializes in formulating to produce Organic Infant Milk that meets FDA Standards. Here, we will also learn the importance of milk for infants and how Bobbie is working towards evolving and redefining Infant Milk after years of companies exploiting these infant food products by adding harmful ingredients.
Women Duo and Mothers – The Faces Behind Bobbie – Laura and Sarah:
The co-founders who founded Bobbie are – Laura Modi and Sarah Hardy. Being mother-duo and friends, Laura and Sarah shared the same goal in trying – “to help every parent feel supported in their feeding journey – breast, bottle, or both”.
“Feeding is a journey” – Bobbie.
Laura Modi was the initial founder and current CEO of Bobbie. She was also the first one to be inspired to come up with the idea and concept for Bobbie. Having received a Bachelor of Science Degree in Marketing, Consumer Behaviour, Business Policy, Management Accounting, and Market Analysis – Laura went on to work in several different roles and positions such as – Online Marketing Director at Portwest Ltd., Google Finance at Google, Director of Hospitality at Airbnb, Board Member at Eat Real and TaskRabbit, and finally in 2018 founded Bobbie. Laura was inspired by a personal experience where one day she found herself standing in front of infant formulas at a shop facing her first bout of mastitis. She was extremely disappointed and saddened by the fact that all of the formula products contained corn syrup, fillers, and palm oil. The founder established her company in her basement in 2018 and was named Bobbie after her daughter called her bottle – Bobbie.
Sarah Hardy has an Arts Degree in Sociology and Government from Bowdoin College. She started her career as a Senior Project Manager at Corcoran Sunshine Marketing Group, a Project Management Lead at The Mark Company, and Head of Planning and Operations at Airbnb, and finally in 2019 joined Laura in building Bobbie as a co-founder. Laura approached her friend who was also a mother to join the business in taking the next steps in the wild journey. This is when Sarah Hardy joined Bobbie in building a thriving workplace and helping to rope in scientists and pediatric nutritionists to ensure that they can bring a formulated and European-style developed Organic Infant Formula product to the US market. By 2020, Bobbie was officially launched and hit the market with successful purchases, after being given the green light by the Food and Drug Administration regulatory agency.
About Bobbie:
The name Bobbie was inspired by Laura’s daughter who calls her bottle “Bobbie”. Laura founded and established Bobbie in 2018 after being inspired by a personal experience two years before, in 2016. Sarah joined Laura as a co-founder who helped grow the business to where it is today.
Established initially in Laura’s basement, the company now has its own office headquartered in San Francisco, California, USA. Being approved by the FDA was a huge accomplishment and revelation for Laura and Sarah.
Bobbie is the 1st ever mom-founded and women-led company by Laura & Sarah, in the US that formulates, manufactures, and produces Organic Infant Formula with a European-style ingredients list that meets all EU, USDA, and FDA requirements. Bobbie’s Organic Infant Milk is made from pasture-raised cows milked from Organic Valley Farms. It is also the only baby formula product and company to pass and receive the “Clean Label Project’s Purity Award” and the “Pesticide Free Certification”.
From distribution to testing, and manufacturing to sourcing, Bobbie promises to be the #1 priority for organic infant formula. With an in-house team of experienced scientists and experts behind the formulation of – “Just ingredients you and your baby will love”, Bobbie’s Organic Infant Formula is packed with Iron, DHA, Vitamin D, 40% casein, and 60% whey protein. It has no antibiotics, no allergens, no corn syrup, no fillers, no palm oils, no maltodextrin, no gluten, and no persistent pesticides.
Bobbie acknowledges that formulas for infants have been stigmatized and made vary. Over the years many companies have manufactured and produced infant formulas that unfortunately contain unhealthy ingredients that even adults themselves wouldn’t find safe for consumption. Bobbie deeply knows that for holistic baby care, “Breast is Best”. But due to varying reasons and circumstances parents and mothers turn to formula. Therefore with a mission “to shake the stigma on how we choose to feed our babies”, Bobbie strives to “evolve the future of infant formula”.