Did you know that the retail industry in the USA is one of the largest employers? Every retail business, company, and organization creates millions of jobs for people providing them with numerous opportunities in sectors like marketing, sales, customer service, shopping experience, etcetera.
With the drive towards a more sustainable future, almost every business sector and enterprise today is adopting and integrating sustainability and eco-friendly practices into their core operations. Organizations are transitioning to implementing, promoting, and encouraging consumers and other retailers to start this environmentally conscious initiative by reducing waste, and using sustainable and recyclable materials and biodegradable packaging.
Additionally, with the rapidly growing innovative and technological advancements, the use of AI, ML, Automation, Mobile Services, E-Commerce, and Omnichannel Marketing, are some of the strategies that retailers are now adopting to improve quality and efficiency in inventory and supply chain management, manufacturing and productions processes, shipping and distribution operations, sales and traffic, brand awareness, products, and customer services provided.
As another sustainability initiative and program, manufacturing and retailing enterprises and organizations are transitioning to regenerative materials that can be recycled and used again to avoid massive landfill dumping, staggering waste production in tons, and overuse of natural resources. Technically, anything that can be recycled to produce something that can be used efficiently again like – already used bottles, packaging covers, cloth fabrics, containers, and more.
Therefore in this article, we will be talking extensively about one such sustainable retail innovator that integrates Sustainability and High Designs into its operations for handcrafting gifts, tableware, and more. Mariposa – founded in 1983 and established in 1984, is an American company located in Manchester, Massachusetts, USA. Founded by Livia Cowan – an exceptionally professional artisan herself, whose journey began almost forty years ago, envisioned – “that beauty could emerge from 100% recycled glass and aluminum”.
The Pioneering Visionary Driving Sustainability in High Designs:
Livia Cowan – is an Environmental Retail Pioneer, Entrepreneur, Artisan, Founder, and Chief Executive Officer at Mariposa. Livia’s journey is an inspiring story to hear. From setting up shop in her parent’s garage to having her company known as the country’s nationally recognized retail leader in the industry is a huge accomplishment personally. For over 40 years since 1983, Mariposa has stood strong and continues to pursue its operations and services by “committing to people and the planet through distinctive design and sustainable craftsmanship”.
Livia has a long career experience and has gained extensive knowledge and skills in management, business, marketing, and luxury goods. She founded Mariposa in 1983 and initially set up shop in the Greater Boston Area in Massachusetts, but later shifted to Manchester in 1984 where the company’s headquarters stands today.
Starting with a vision – “that beauty could emerge from 100% recycled glass and aluminum”, Mariposa went on a life-changing road trip to Mexico in her camper vehicle. On returning Livia brought a massive truckload of recycled glassware made from Coke glass bottles in her camper. She set up a small shop in her parent’s garage and with her skills in artisanship, Mariposa was born.
From Parent’s Garage to Nationally Recognized Retail Leader in Manchester:
In 1983 when the idea and concept behind Mariposa was born in Livia’s parents’ garage, the founder was on a mission to create something that would last for generations. She wanted to build an enterprise that focused on the planet’s ecosystem and biodiversity, the beautifully handcrafted products made from only 100% recycled materials, and the consumers who would purchase these professionally hand-made and thoughtfully designed items and products that would liven up their homes and spaces.
From integrating environmental sustainability initiatives into their products, work environments, and processes since the beginning, Mariposa aimed to be an ethical shopping champion with its omnichannel marketing strategy and was born environmentally conscious of her surroundings. Holding heads high, the company is now nationally recognized across the USA and in other nations as America’s Retail Leader in the Industry. The latest sustainability initiative taken up by Mariposa was the “Planting for the Planet” Reforestation Program to achieve its environmental goals in balancing the organization’s entire carbon footprint.
From gifts accessories, tableware, glassware, and decor that can grace any lifestyle and occasion like weddings, festivals, special events, and indoor and outdoor spaces, the professionally skilled employees and artisans at Mariposa handcrafts products in their Mexico, Italy, Turkey, and Manchester branches to produce a green retail trendsetter of world-class, professional, hand-made designs from 100% recycled glass and aluminum. With an omnichannel business strategy, the company commits to core values in creating unique products that ensure that the employees and artisans at Mariposa enjoy competitive wages, excellent benefits, and environment conditions that are completely safe to work in. While achieving high standards in the USA, the company’s branches in other regions and countries share a mutual passion for the planet and its inhabitants. Raising their glasses to the world, Mariposa continues bringing sustainability and high designs together to the next generations.