The Business Magnate. Marcelo Poletti, Co-Founder and CEO, PROMIP. In the journey and mission to ensure safe, sustainable, and high-productivity agriculture across the globe, the development of biological products naturally found in nature and developed, is emerging today as a game-changer. Seeking to protect the people and the environment, biofactories deal with natural bioproducts to produce innovative solutions exclusively. The switch and transition from using biological controls over harmful chemical defenses in the control of pest management while growing crops eliminates the rise in agricultural pests and increases crop quality. This integrated pest management and control approach enhances agricultural productivity and promotes environmental sustainability by decreasing and completely avoiding the reliance on chemical inputs. Thus by embracing such natural alternatives, a strong foundation is laid and a path paved for a future where agriculture and nature thrive together in harmony. 

PROMIP, established in São Paulo, Brazil was the country’s first and globally recognized company for Biofactory of Biological Products, and it came out with innovative and sustainable agriculture solutions that develop predatory mites for pest control. The company which was co-founded in 2006 by Marcelo Poletti (CEO) alongside Roberto Konno, was founded to explore and find bio-insecticides as solutions in nature for integrated pest management and control so that the people and the environment can be safe and protected. With developing and producing various macrobiological and microbiological products, PROMIP is a “Biologicals Transforming Agriculture”.

Therefore this article shall delve into innovative farming solutions that are naturally found in nature and developed by a Brazillian company – PROMIP, and how the Co-founder and CEO – Marcelo Poletti raises awareness through the manufacture and production of effective macrobiological and microbiological bio-insecticide products, carefully curated to single out specific agricultural pests. This ensures farmers grow crops in the most effective way possible that produces a good quality yield.

Marcelo Poletti – The Agronomist and Entomologist who Co-Founded PROMIP:

Marcelo Poletti is the Co-Founder and Chief Executive Officer at PROMIP. The company is a farming, innovative, and sustainable agricultural solutions manufacturer and provider of natural biological products for agriculture, focusing on integrated pest management and control. Founded and established in 2006 by Marcelo and Roberto Konno in São Paulo, Brazil, PROMIP’s mission is to “seek solutions in nature that enable safe, sustainable, and high-productivity agriculture.”

A dedicated agronomist, entomologist, and environmentalist. Marcelo – an agricultural engineer from Brazil wanted to help farmers grow with the confidence and assurance of producing high-yield, good quality, and chemical-free crops for a healthy ecosystem in agriculture and safe consumption. Therefore, to reduce and eliminate the harmful effects of chemical defensives which deplete and degrade crop growth, quality yield, and consumer health, and harm the ecosystem, Marcelo and Roberto, along with a team of passionate professionals and experts in the field and industry, manufactured and developed bio-insecticides at PROMIP that wipe out annoying pests that destroy crop farms and fields. These macrobiological and microbiological products and research services are produced in large-scale quantities and marketed, with a core focus on Integrated Pest Management and control. 

A born entrepreneur, ethically and scientifically prolific – Marcelo studied Agronomy and Entomology as an Agricultural Engineer at the University of São Paulo. The CEO of PROMIP received his Master’s education and degree in Arthropod Resistance to Control Tactics from the Higher School of Agriculture “Luiz de Queiroz” (ESALQ). From the same university, Marcelo went on further to receive a Doctorate Degree in Arthropod Resistance to Control Tactics and a Post-Doctorate Degree in Entomology and Integrated Pest Management. Thereafter, Marcelo was a Secretary Director for the ABC Bio – Brazilian Association of Biological Control Companies, a Supervisory Board Member at the same company, and then in 2006 co-founded and established PROMIP – Integrated Pest Management. Now, he leverages his skills and knowledge expertise in carrying out technical and managerial responsibilities in accomplishing PROMIP’s mission of developing more innovative solutions and biological products for sustainable agriculture and consumption. 

PROMIP – Integrated Pest Management and Brazil’s 1st Biofactory of Biological Products:

Pioneering and leading the transformative production and commercialization of macrobiological and microbiological products, PROMIP has its research facilities, centers, laboratories, greenhouses, and experimental field all located in Engenheiro Coelho, São Paulo.

Committed to promoting sustainability for a better future in the field of agriculture and sustainable farming practices, PROMIP envisions “being recognized globally as a leading company in innovation and the ability to implement integrated pest management programs” like MipExperience, “in different crops and agricultural systems.” 

The various innovative solution bio-insecticide products for biological pest control are not harmful, they do not harm natural crop pollinators like bees, they do not affect or disrupt the Earth’s biodiversity, and are carefully curated to target specific pests with proven efficiency. 

Under solutions that are Macrobiological Bio-Defensives, products like the following were developed to combat, eliminate, or control various pests –

• McroMip Max® – Phytoseiulus macropilis to combat the Two-Spotted Spider Mite and the NeoMip Max® – Neoseiulus californicus to control the Two-Spotted Spider Mite. 
• StratioMip® – Stratiolaelaps scimitus to control the larvae insect of Fungus Gnats.
• AmblyMip® – Amblyseius tamatavensis to combat Whiteflies. 
• InsidioMip® – Orius insidiosus to exterminate and control Thrips.
• TrichoMip-P® – Trichogramma pretiosum to combat and parasitize eggs of pest caterpillars (like tomato moth, greater tomato borer, corn earworm, fall armyworm, soybean caterpillar, and false measuring worm). 
• TrichoMip-G® – Trichogramma galloi to combat and parasitize the eggs of the Sugarcane Borer. 
• BracoMip® – Habrabracon hebector to control larval stages of Warehouse Moths (pests of grains and products that are stored in bulk or bagged in warehouses). 
• TeleMip® – Telenomus podisi to combat and control the soybean Brown Stink Bug.

Under solutions that are Microbiological Bio-Defensives, entomopathogenic viruses, fungus,  products like the following were developed to combat, eliminate, or control various pests –

• BaculoMip-SF® – Baculovirus spodoptera multiple nucleopolyhedrovirus (SfMNPV) to fight against and control the Fall Armyworm.
• BoveMip® – Beauveria bassiana to combat by causing diseases and thus eliminating the pests of Whitefly, Two-Spotted Mite, Corn Leafhopper, Cane Weevil, and Banana Brat. 
• MetaMip® – Metharhizium anisopliae to combat by contaminating and colonizing the bodies of the Sugarcane and Pasture Leafhoppers called Root Sharpshooter and Grasshopper. 
• HarziMip® – Trichoderma harzianum to control the occurrence of White Mold. 

These are the various bioproducts manufactured, developed, and produced for microbiological and microbiological bio-defensives, with a seal guaranteed by the Ministry of Agriculture, ensuring farmers maintain the healthy growth and production of their agricultural food crops, farms, and fields.  

Today, PROMIP expands and includes its focus on developing and improving Agricultural Efficacy and practicability Studies in the field, vegetation house, and laboratory; on Studies of Pesticide Residues in Fields, in the Monitoring of Resistance of Chemical Products and GMOs, in the Collection and Transport of the Insects, and the Supply of Pests for Bioassays. Through research services in both public and private institutions present in Brazil and abroad, PROMIP excels in being Brazil’s first Biofactory of Biological Products for Integrated Pest Management.