Fashion has been around for a very long time now. It is an identity, a form of expression, communication, and can also boost one’s self-esteem and confidence. Over the years when focusing on the men’s fashion category, we see that the style of clothes has transitioned from a more formal, stiff, and uniform-like to a more comfortable, casual, and timeless style of wear.
Out with the tiring stereotypical fashion style for men and bringing in fresh perspectives with more boldness, comfortable basics, simplicity, and definition, men for years have demanded clothes designed to make them feel comfortable yet empowering, like a second skin. Retaining the smart and classy look, the preference in men’s fashion and style nowadays is a more laid-back, simple, uncomplicated, classic, modern, and casual-looking style.
Despite the ever-changing fashion and apparel industry in line with the evolving consumer trends and preferences, giving men clothes that they have always wanted is what the founders of True Classic are all about. Ryan Bartlett the Co-founder and CEO of the retail and fashion apparel brand – True Classic, prioritizes men’s wants and needs and envisions an affordable men’s fashion line by designing and producing clothes that not only look good but also feel good. Therefore in this article, we will be sharing interesting insights by delving into the world of fashion, where we shall learn how Co-founder Ryan Bartlett brings back comfortability and affordability whilst combining a timeless traditional touch with modernity to men’s fashion and style today.
Breaking Stereotypes and Envisioning Simplicity in Modernity:
While wanting to retain functionality and aesthetics, Ryan Bartlett had a eureka moment when the idea of combining simplicity in modernity with a timeless traditional touch, dawned on him. In 2018, Ryan wanted to take his passion for men’s clothing and fashion and craft a brand out of it. This was the conceptual moment when the inspiration behind True Classic’s T-shirts was introduced. Ryna who is also the brand’s Chief Executive Officer set out on his journey of “helping the everyday guy look good and feel good in a t-shirt that finally fits right at an accessible price.” Therefore in 2019, Ryan joined hands and partnered up with co-founders – Nick Ventura and Matthew Winnick who shared the same vision and drive for comfortable elegance in elevating the men’s fashion category, and launched True Classic’s first-ever Crew Neck T-shirts in six colors.
The Road Ahead and Business Expansions:
Established in Los Angeles, California, USA, True Classic skyrockets in sales making their first-ever 100 million dollar mark during 2020 – 2021. With embracing increasing momentum in sales, happy and satisfied customers, and a mission-driven employee workforce, True Classic brings out its joint creativity and uniqueness and applies it to serious business strategies to rise above its competitors in the market. Making their classic menswear clothing line affordable, the t-shirts at True Classic are also made soft, durable, comfortable, fit in all the right places, and are just what the men look for and need. In 2022, True Classic will go global in over 192 countries. The next thing on the minds of all three co-founders was a major impactful and much-needed business expansion. Therefore by introducing newer categories into the brand from featuring activewear to men’s bottoms, True Classic started garnering more attention to its brand and clothing line from even more countries across the globe. Empowering men, the brand continued head-on and opened doors to over five retail stores and later two more were added, all across the United States of America. True Classic’s 2023 vision saw itself expanding soon to include women’s essential wardrobe pieces as well as the strategic business adoption of more ‘giving back to the community’ initiatives.
True Classic’s Charitable and Philanthropic Efforts:
With Ryan’s family coming from a military background, the co-founder and CEO is all too familiar with homeless veterans who are left behind to face the harsh world after literally serving their country with their lives. Realizing this, Ryan and his True Classic co-founders, partnered with the Tiny House Project as a start to raise awareness of the rapidly increasing homeless-veterans issues. To address this with a personal and professional passion, True Classic donates its clothes to veteran communities, homeless shelters, schools, and other local communities in need. Ryan says, “Value can come in the form of best-in-class customer service, entertaining ads that make you laugh, products that are intentionally designed to help you look better, and donating shirts at a scale to help communities in need.” Nick Ventura, the co-founder is happy to say that “….we have made good on that promise and giving back to our community is a pillar of our everyday mission.”, while Matthew Winnick adds that “I’m proud of our work with several organizations that get much-needed clothing in the hands of homeless veterans. As we scale and our donation increase, it is very rewarding to see True Classic’s social impact.”