Aluminium or Al as it is known from The Periodic Table during our school days, is the third most abundant element present on the Earth’s surface. This pure chemical element is obtained from the ore of Bauxite through a careful process of extraction and is an integral part of our daily lives, because of its uniquely featured characteristics. It is malleable, ductile, durable, non-magnetic, non-corrosive, and showcases the ability to be a highly conductive material. Apart from its scientific background, we can easily find Aluminium playing an essential part in the objects around us. We can find Aluminium to be made of Cans, Bottles, Foils, Wraps, Tins, Utensils, Frames, Auto Parts, Aviation Parts, Furniture, Electrical Appliances, Fixtures, etcetera. Be it in the various industries of Construction, Aerospace, Automotive, Packaging, Distribution, Storage, Transportation, Manufacturing, and many more, the use of Aluminium is widely used and known. 

Aluminium in our daily lives simply makes up an enormous quantity of production because of its uses and needs. Making up almost 8% of the Earth’s crust, this metal which is used widely can also be seen to be disposed of quickly and can hence comprise a rapid and enormous amount of waste production. Numbers show that in 2018, there were around 2.7 million tons of Aluminium waste produced in The United States of America alone. Although the quantity of the consumption and use of the metal on a global scale was said to be 64.2 million tons in 2021, 75% of the Aluminium produced is still recycled here, but unfortunately, it holds a staggering number and quantity that is dumped in landfills and in public spaces which invariably pollutes and harms the environment’s ecosystem and biodiversity. We can say that the maximum recycling of Aluminium possible is a good sustainable initiative which is then re-used in so many objects that become a part of lives once again. 

Therefore in this article, we will cover the fascinating journey of one such enterprise that has been recognized as the World’s largest producer of flat-rolled Aluminium industry metal that is manufactured and recycled from the wastes produced. Novelis, led by President and CEO – Steven Fischer, is a technologically advanced facility in Atlanta, Georgia, The United States of America, that oversees business operations in rolling and recycling Aluminium wastes to distribute quality products that can have a second chance at being used. 

Steven Fischer – President and CEO at Novelis:

The President and Chief Executive Officer at Novelis is Steven Fischer. Having studied for a Bachelor’s Degree in Accounting and Finance from the University of Iowa, his next 13 years of career experience before his time with Novelis was Consulting management teams of a diverse set of energy companies across the US. During these 13 years, Steven was President and Controller of TXU Energy (a subsidiary of TXU Corporation) and oversaw departments and operations in business development and strategic planning apart from finance and accounting. 

In the year 2006, Steven Fischer joined Novelis and was in many managerial and executive positions in the company from then on. From being Vice President of Strategic Planning and Corporate Development (overseeing strategic, financial, and corporate operations of the business) and it was when Novelis was acquired by Hindalco in 2007 and became a flagship company of Aditya Birla Group Limited. He then became Chief Financial Officer (CFO) and is currently the President and CEO, showcasing his exemplary skills, leadership, management, and directing of the business to continue its smooth operations in the industry. Under Steven Fischer’s guidance, the business operations of Novelis now operate in over 33 facilities across 9 countries all the while providing job opportunities to over 14,650 people.

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NOVELIS: 

Novelis (aluminium production enterprise) was established and has its headquarters in Atlanta, Georgia, in The United States of America. Led by President and CEO – Steven Fischer, the company was founded in the year 2005 as a producer of flat-rolled Aluminium and a manufacturer of the same recycled metal for the purpose and need of several products in the Construction, Aerospace, Automotive, Packaging, Distribution, Storage, Transportation, Manufacturing, etcetera. Operating in 9 countries across North America, South America, Europe, and Asia, Novelis has 33 facilities that produce, manufacture, recycle, and distribute high-quality and premium products for reuse.

Since Aluminium can be recycled several times, this sustainability initiative by Novelis ensures that almost 80% of Aluminium is recycled in its facilities. This strategy contributes hugely towards a better world for tomorrow and the next generation of consumers, customers, and people all over the world to have access to eco-friendly and sustainable products that will last their time and that can be recycled yet again.

Novelis recycling innovations provide solutions for a sustainable and environmentally conscious future. The company produces, manufactures, recycles, and delivers premium quality flat-rolled Aluminium handled by experienced and skilled scientists, metallurgists, and engineers for the manufacturing of products by the stakeholders, partners, and customers of Novelis who are famously well-known brands such as Coca-Cola, Ford, Jaguar, Samsung, etcetera. Hence Novelis is now recognized as the world’s largest producer and manufacturer of flat-rolled aluminium.