What Is Sales Management? Definition, Importance, and Benefits
In the complex B2B landscape, sales management has expanded beyond an operational function into a mechanism of strategy execution: a strong driver of revenue predictability, market knowledge and organizational adaptability. It is no longer confined to pipeline management and quota attainment, it has become the fulcrum for commercial success by connecting people, process and technology toward the common growth objectives. Effective sales management produces results – as well as a framework for enterprise performance. It turns disparate efforts into coherent strategy; and enables leaders to cope with volatility, develop client confidence and shape productive and resilient revenue ecosystems that scale...
