The Business Magnate

Brand Building- The Business Magnate

Why Brand Building is So Important for Startups

When it comes to startups, building a brand is not considered a luxury but a necessity these days. If you have an idea and want to start a business, there are a number of people who are already working on the same idea and building their businesses. With fierce competition and constant noise, branding serves as an essential tool for startups to distinguish themselves, attract customers, and foster long-term success.  One of the most crucial aspects that can significantly impact the trajectory of a startup’s journey is brand building. Branding helps in hitting the awareness part of the marketing funnel,...

return- The Business Magnate

Risks of Forcing Workers to Return to the Office

“You have to spend at least 9 working hours at the office, welcome back to the office, please find a place to plug in your laptop and start working.”  This has been the message from many employers lately. 2023 is closing swiftly, and in today’s rapidly evolving professional landscape, the debate surrounding the return of employees to the office has gained significant traction. The advent of remote work, brought about by unprecedented circumstances, has prompted companies to reevaluate their traditional work setups. There are more and more bosses issuing return-to-office mandates, even as workers demand flexibility.  Few believe that the...

Metrics- The Business Magnate

The Productivity Metrics You Should Track if You Employ Remote Workers

The world has drastically changed since the pandemic hit. In the post-pandemic era, remote work seems like the new norm, and it is no longer considered a luxury. Currently, more than 70% of employers are navigating hybrid and remote work models for their businesses.  Remote work has become a ubiquitous phenomenon for everyone because it offers unparalleled flexibility, increased job satisfaction, and access to a global talent pool. However, all that glitters is not gold, as with advantages, there are also disadvantages that are associated with working from home. Employers need to adopt productivity metrics to ensure optimal performance and...

Quiet Firing- The Business Magnate

Quiet Firing’ Is Taking the Workplace by Storm. What Is It Exactly?

It looks like there is a lot of quiet action going on under the radar in the modern workplace.  You might have heard about the term “Quiet Quitting” on social media and other news channels, where it has become a popular workplace trend with Gen Z that puts mental health above job burnout. An employee might be a quiet quitter if he finds himself disengaged at work, doing the bare minimum of what is required to be done. Quiet quitting does not actually mean leaving a job but rather an employee who is refusing to join the hustle culture and...